Tyrese Maxey's Big Week Continues With New Signature Shoe Announcement

The Philly point guard is getting the sneaker treatment.

Maxey earned his first All-Star Game starting nod this week, as well. | John E. Sokolowski-Imagn Images

Philadelphia 76ers point guard Tyrese Maxey is having an excellent week.

On Monday, he was named a starter for the 2026 All-Star Game, marking his first starting nod but his second ASG overall. And on Tuesday, it was announced that he'll have a signature shoe with New Balance coming later this year, per ESPN's Shams Charania.

The forthcoming sneaker is part of the new deal Maxey signed with New Balance, Charania said.

Philadelphia 76ers All-Star Tyrese Maxey is receiving his first signature shoe with New Balance debuting later in 2026, both sides tell ESPN. Maxey signed a new deal with the company that included a signature line.

— Shams Charania (@ShamsCharania) January 20, 2026

Following the big reveal, the Kentucky export turned to X (formerly Twitter) to react to the development.

😊 https://t.co/M0RP7SDrMo

— Tyrese Maxey (@TyreseMaxey) January 20, 2026

A signature shoe is not only a big achievement, but also just another example of Maxey's rising profile within the NBA. The 25-year-old, who ranks 3rd in the league for average points per game (30.2, a career high), was notably the lead vote getter among American players in All-Star voting.

Better yet, the Sixers are also on the rise, with both Maxey and rookie V.J. Edgecombe's help. The team currently ranks fifth in the Eastern Conference, but is notably just two wins back from the No.3 Knicks and No. 4 Raptors.

They'll next take on the Suns at 7 p.m. ET.

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