NBA Games Still To Not Be Aired In China

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Madelyn Burke: Rockets GM Daryl Morey sent the tweet heard round the world and the ripple effects are still being felt. Now, last fall, Morey tweeted his support for China's pro-democracy protesters writing, quote, "fight for freedom, stand with Hong Kong" in a since-deleted tweet. Now, this created a rift in the relationship between the NBA and China, causing the nation to pull NBA games from its CCTV broadcasts. Now, in a statement Tuesday, China's CCTV says it still does not plan to resume airing NBA games amid the fallout. I'm joined now by SI NBA writer Rohan Nadkarni to discuss this more. Rohan, obviously, Monday, the NBA named Michael Ma as the new CEO of NBA China. His father, one of the founders of CCTV and assisted in bringing the NBA games to the channel in the 90's. Many hoped that he would be able to remedy this situation, but that seems to not be the case here.

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Rohan Nadkarni: Now, you do have to wonder where this problem falls on the list of the priorities for the NBA right now. Obviously, they're hurting for revenue. They can't afford to also lose China in the long term or the short term but I do think that the solution for this, Maddie, is it's going to be a long term thing. I think it's going to involve more trips from Adam Silver going to China, trying to smooth this over as personally as he can. This is not an easy or simple solution for the NBA. I think obviously they're aware of the backlash they took in the United States from politicians, from journalists, from everyone who said that they were, you know, kind of acquiescing to China. They don't want that again. So I think there's going to be a long term solution and by hiring someone like Michael Ma helps, but it's not something that can be fixed overnight.

Madelyn Burke: Absolutely. Adam Silver, of course, standing by Daryl Morey and his free speech in this as well. Rohan Nadkarni, thank you so much for the insight.