Super Bowl XLVIII shaping up to be a Wisconsin Badger Bowl

Monday January 27th, 2014
In 2011, Russell Wilson (right) and Montee Ball were nearly unstoppable for the Wisconsin Badgers.
Jonathan Daniel/Getty Images

"We've never had more Badgers in a Super Bowl. When you can sit and watch the game and you're watching some guys who are special to you and who have done so much for the program, and they're all such good kids, it really adds so much to the game for me.''

For Wisconsin, on this Super Bowl Sunday, it's product placement of the very best kind.

SI Apps
We've Got Apps Too
Get expert analysis, unrivaled access, and the award-winning storytelling only SI can provide — from Peter King, Tom Verducci, Lee Jenkins, Grant Wahl, Andy Staples and more — delivered straight to you, along with up-to-the-minute news and live scores.