Super Bowl XLVIII shaping up to be a Wisconsin Badger Bowl

"We've never had more Badgers in a Super Bowl. When you can sit and watch the game and you're watching some guys who are special to you and who have done so

"We've never had more Badgers in a Super Bowl. When you can sit and watch the game and you're watching some guys who are special to you and who have done so much for the program, and they're all such good kids, it really adds so much to the game for me.''

For Wisconsin, on this Super Bowl Sunday, it's product placement of the very best kind.