Hill had four carries for 19 yards during the Bengals' Week 1 victory against the Baltimore Ravens. He was the team's second-round pick out of LSU.
"I told him after the game myself on the plane that I know he needs to play," Jackson said. "We drafted him to play. I don't know if it's so much because it's Atlanta or anybody else, he needs to play."
Bengals starter Giovani Bernard had 14 carries for 48 yards in Week 1. Hill said he was not upset about his limited role during the season-opener.
"Some games just go that way," Hill said. "That's what Hue talked about. Just going forward this season, they have a plan for me. I'm not going to make a big fuss about it. It's just the way it goes. I'm just happy we won, I was excited, man, it was a great first game to get out there and play against the Ravens. And we got the win and so I'm excited about the week."
Cincinnati defeated Baltimore 23-16 in Week 1. The Bengals host the Falcons at 1 p.m. on Sunday in their home-opener.
- Paul Palladino