New England Patriots head coach Bill Belichick, right, faces members of the media during a news conference prior to a team practice in Foxborough, Mass., Thursday, Jan. 22, 2015. (AP Photo/Elise Amendola)
Elise Amendola
January 22, 2015

FOXBOROUGH, Mass. (AP) While Patriots coach Bill Belichick defended himself to reporters on air pressure in footballs, stadium sponsor Gillette had an ad up behind him: #Flexball.

The coincidental ad appeared Thursday as Belichick talked about cheating accusations being investigated by the NFL, saying he doesn't know how his team used underinflated footballs during a win against the Indianapolis Colts on Sunday.

The win earned the Pats a spot in the Super Bowl on Feb. 1 against the Seattle Seahawks.

New England plays in Gillette Stadium and the Flexball ad is for one of the company's razors, which uses a small ball to rotate the head of the razor during shaves. After the news conference, #Flexball quickly became a popular hashtag online to poke fun at the coach.

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