Baltimore and the Four Pillars of Football Success

How does a team remain good for the long term? The Ravens have undergone a massive makeover since their Super Bowl win in February 2013 but have stayed solid where it matters most—with an owner, GM, coach and QB all committed to the same goal and on the same page
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OWINGS MILLS, Md.—Late on a recent practice morning at the Ravens’ training camp, newness was on display. It’s not a one-season makeover here, but a continuing cycling-through the roster while remaining competitive. Rookie wideout Breshad Perriman, with a twisting catching of a Joe Flacco throw deep downfield. Maxx Williams and Crockett Gilmore alternating with the ones at tight end. Timmy Jernigan and Carl Davis starring in the defensive-line rotation. Kyle Arrington, the New England import, starting as the slot corner.

Watching on the sidelines, I began to wonder, Two-and-a-half years since the Ravens won the Super Bowl, and this team looks so different. How different is it?

A little research, with an assist from PR aide Patrick Gleason, revealed that 17 of the 22 Baltimore starters from the Super Bowl 47 victory over San Francisco are not here. Ninety players in camp. Only five current Ravens were starters on that Super Bowl team: guards Marshalanda and Kelechi Osemele, quarterback Joe Flacco, and linebackers Terrell Suggs and Courtney Upshaw.

The secondary, mostly wiped clean. The defensive line, gone. Virtually every skill player—Torrey Smith and Jacoby Jones and Ray Rice and Bernard Pierce—gone.

“Well, San Francisco’s had a lot of change from that game too,” GM Ozzie Newsome said.

True. But not as much—the Niners have seven of 22 starters from the Super Bowl in training camp this summer. And there’s one other big difference: The Ravens are in position to contend for the Super Bowl. The Niners will be hard-pressed to make the Super Bowl this year. San Francisco is a great example of a very good team hitting a bump in the road and struggling to keep the car out of the shop.

Harbaugh has taken the Ravens to the playoffs in six of his seven seasons. (Photo: Patrick Semansky/AP)

Harbaugh has taken the Ravens to the playoffs in six of his seven seasons. (Photo: Patrick Semansky/AP)

Not Baltimore. This is year eight of a run that just might have five or six prime seasons left. That’s what’s so special about what this franchise has built. The Ravens are not afraid to say goodbye to solid contributors via free-agency or trade—Haloti Ngata, Arthur Jones, Pernell McPhee, Torrey Smith, Corey Graham, Dannell Ellerbe—because of the draft picks that come Baltimore's way either through trade or from the compensatory-pick system. And there are four other reasons:

Steve Bisciotti.
Ozzie Newsome.
John Harbaugh.
Joe Flacco.

What do consistently good teams have in common? An owner who empowers his staff and gives the personnel side and coaches the resources to win. A general manager who can take the slings and arrows of change, who can keep his front-office staff together and who can work well with a strong-minded head coach. A coach who doesn’t have to buy the groceries, but who wants to at least push the cart down the aisle at the store, and who can keep good assistants together and command a room, year after year. And a quarterback in mid-prime. Flacco is 30, has started every Ravens game since 2008 and looks to be immune to injury. Plus, he laughs at distractions.

That four-headed football hydra has a good chance to stay good. And that formula works for other teams. New England: Kraft/Belichick/Belichick-Caserio/Brady. Pittsburgh: The Rooneys /Colbert/Tomlin/Roethlisberger. Seattle: Allen/Schneider/Carroll/Wilson (now that the franchise quarterback has signed a lucrative extension).

"The most important thing I’ve learned about this level of football is to always be open-minded," Flacco said. “Things change. Coaches change, your receivers change. Have a good attitude about it. Be open to change. I actually don’t mind it. Last year we had [offensive coordinator] Gary Kubiak, and he was great to work with. Now Marc Trestman comes in, and there’s stuff I’ve learned from him that has made me better. So change is really not a bad thing.”

Arrington, the former Patriot, sees the common elements of long-term successful teams now that he’s been a Raven for the preseason. “It starts at the top,” he said, “from the owners and front office and coaches, good leadership and a consistent quarterback. If you have that, and everyone has the same attitude, then you can plug different guys in and still win. It’s proven."

But there’s something else. It’s something important, and it has torn asunder relationships on teams that looked to have the four important men at the top.

It’s about staying in your lane. One major factor on teams that have a strong coach and quarterback and have remained good for a long time is that people take care of what's asked of them and don’t worry about other people’s responsibilities. Interesting little anecdote: At a hotel in New England during last year's playoffs, I saw a sticker on the front door of a hotel with the Flying Elvis logo and the oft-repeated words of Patriots coach Bill Belichick: “Just do your job.” In New England, “Just do your job” has become a pop-culture mantra, and Belichick is the yogi.

Stay in your lane.

Tomlin’s Steelers follow the same pattern as Baltimore, New England and Seattle: stable, consistent and focused. (Photo: John DePetro/The MMQB)

Tomlin’s Steelers follow the same pattern as Baltimore, New England and Seattle: stable, consistent and focused. (Photo: John DePetro/The MMQB)

Last week at Steelers camp in Latrobe, Pa., I asked coach Mike Tomlin about the Steelers’ perennial success, and about the franchise’s unparalleled coaching stability—if Tomlin finishes his current deal in 2018, it will mean three men will have coached the team over 50 years. Tomlin was clear about why that's happened. “With the Steelers, we have very few questions organizationally about the division of labor,” Tomlin said. “They just don’t exist. There is total clarity there. And when you have total clarity there, you can focus on the things that matter. We waste very little time creating challenges because of our comfort, our continuity, our clarity.”

* * *

I got plenty of hate from western Pennsylvania last winter when I suggested that John Harbaugh reminded me of Chuck Noll. The venom was spewed because Noll won four Super Bowls and coached the Steelers for 23 years. Harbaugh has won one NFL title and coached the Ravens for eight years.

The era is different. Noll fit Pittsburgh perfectly, and there was no question that he would stay with the Steelers for the long haul. He passed endorsement deals off to his players. He had zero interest in fame. There is no reason to think, in this age of egos and multimillion-dollar career advancement, that Harbaugh would be a lifelong Ravens coach. He may well leave at some point, or get fired because teams are more impatient these days.

I cannot say that Harbaugh will be in Baltimore for 23 years. But I can say that he stays in his lane. I have seen him doing so—and I have seen others in Baltimore stay in their lanes when Harbaugh gets bull-headed about something that he feels is important. And ultimately, they all get along well—and seem to genuinely like each other.

Harbaugh is a good coach for this era because of his mindset entering camp each year, which he relays to his players. “Every year it’s the same,” he said after this early-camp practice. “Basically, ‘This is a football.’ That’s how we start camp, how we start every season. That’s the Vince Lombardi way. Don’t assume anyone knows anything. With so many new people every year, that’s the way it has to be.

“The NFL is a young man’s game. Around here, we always say, ‘Adapt or die.’ ”

Newsome has had control over personnel since the Ravens’ first season in 1996. (Patrick Semansky/AP)

Newsome has had control over personnel since the Ravens’ first season in 1996. (Patrick Semansky/AP)

Harbaugh brought up the famous Bill Parcells quote about coaching—“If they want you to cook the dinner, at least they ought to let you shop for some of the groceries.” He respects that opinion but doesn’t agree. “To me it’s not the best way to do it," he says. "Ozzie and I, we’re shopping together. We’re buying the groceries together. Two heads are better than one. The thing I’ve learned is neither guy is going to throw a trump card on the table. The times Ozzie and I have disagreed vehemently on things, I walk in the next day and I say to him he’s probably right, and he says to me that he sees things my way a little bit. You have to have that in this job to succeed.”

Words to live by—and win by—today in the NFL.

• MORE RAVENS:OZ THE GREAT: Greg A. Bedard on the wizard behind Baltimore’s success |JOE COOL: Jenny Vrentas on how Flacco kept his team centered during a tumultuous 2014

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