Tennessee controlling owner Amy Adams Strunk is promising season-ticket holders she will do ''everything in her power'' to return the franchise to the success the Titans enjoyed 15 years ago.
Strunk wrote in a letter received by some season-ticket holders Wednesday she has changed the team's president, head coach and general manager since taking over as controlling owner in March. She also said the Titans are not raising ticket prices for 2016.
''I realize we have not met your expectations, and our recent on-field performance is unacceptable,'' Strunk wrote. ''My goal is simple: to return the Titans to the consistent playoff contender we were during our first several years in Nashville.''
The Titans just hired a new general manager in Jon Robinson and gave the head coaching job to interim Mike Mularkey, but are trying to sell tickets for the 2016 season after going 5-27 combined over the past two years.
Season-ticket holders received an email Wednesday with a letter from Strunk that also includes lunch and dinner Feb. 18 with the controlling owner, president Steve Underwood, Robinson and Mularkey.
Once moving into the current stadium in 1999, the Titans went to the 2000 Super Bowl and sold out any available tickets within minutes for years with four playoff appearances in five seasons.
But Tennessee has had only one winning record in the past seven years. Their most recent playoff appearance was in 2008, and the Titans haven't won a playoff game since January 2003.
That has resulted in the number of empty seats growing by the thousands over the past two seasons.
The sales pitch asking season-ticket holders to renew include a variety of offers, including a $50 voucher for concessions and an attendance rewards program giving a gift to fans attending seven or more home games.
''I will do everything in my power to get this team back among the upper echelon of the league,'' Strunk wrote. ''I thank you for your continued support of the Titans, and we are hard at work to give you the team that you deserve.''
AP NFL websites: http://www.pro32.ap.org and http://www.twitter.com/AP-NFL
Follow Teresa M. Walker at www.twitter.com/teresamwalker