Jets raising season ticket prices by average of 4 percent

NEW YORK (AP) The New York Jets are raising season ticket prices for next season by an average of about 4 percent, the first increase by the team for most sections at MetLife Stadium since 2011.

General admission tickets will be up an average of about $5, while premium seats will see an increase of about $15 on average.

Jets President Neil Glat told The Associated Press that demand, attendance and price comparisons to other events in the NFL and the New York area are considered when the team evaluates ticket prices.

''We take a look at it every year,'' he said, ''and we try to look for the prices that make the most sense.''

The Jets had reduced prices in some sections in 2012 and 2013, and there hadn't been an increase in any section in two years.

''I think every year, most clubs look at what they do with their prices and then probably make some price changes every year or every other year,'' Glat said. ''For us, to have some of these prices to have not gone up since 2011, that would not be as common across the boards.''

Variable ticket pricing will be used for the second straight season for those buying seats for individual games.

The Jets will also likely use some dynamic pricing, something they tested a bit last season. That approach - which, like variable pricing, won't affect season ticket holders - is based on the demand for a particular game and other factors, such as weather conditions, up to the start of the game.

''The pricing for those could go high or could go low,'' Glat said. ''It really is a pure demand-based pricing.''

The Jets are coming off a 10-6 season in which they just missed out on making the playoffs in coach Todd Bowles' first season.

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