Twitter numbers help boost overall Thursday night viewing

NEW YORK (AP) The NFL's first prime-time game broadcast on Twitter reached an audience of 2.1 million on the social media site Thursday night.

An average audience of 243,000 watching the Jets beat the Bills on Twitter viewed an average of 22 minutes of game action.

Across all digital NFL platforms, there was an average of 314,000 users, with each spending an average of 25 minutes watching the match.

On all platforms, including CBS and NFL Network's TV broadcasts, the average audience was 15.7 million per minute.

CBS and NFL Network's numbers were 15.4 million on average for a 9.5 rating and 18 share. That was up 20 percent for the TV audience compared to last season's average for Thursday nights.

---

AP NFL website: www.pro32.ap.org and www.twitter.com/AP-NFL

SI Apps
We've Got Apps Too
Get expert analysis, unrivaled access, and the award-winning storytelling only SI can provide—from Peter King, Tom Verducci, Lee Jenkins, Andy Staples, Grant Wahl, and more—delivered straight to you, along with up-to-the-minute news and live scores.