Why Jed York Running Out on the 49ers at Halftime was a Story

To me, this is deadly serious.
It's about the nature of Jed York as a person and an owner. But even more important for me, it's about the nature of current sports journalism.
If you don't know what I'm talking about, York ran out on the 49ers at halftime of their Week 5 loss to the Miami Dolphins. Left the Levi's Stadium, drove the wrong way down a blocked off street, got stopped and redirected by police.
I broke this story on Friday.
York ran out on his team like the spoiled brat we used to think he was. This is serious stuff. It's very important what an owner does. He's the face and leader of that entire organization. And if he can't face the heat, how the hell does he expect anyone on the 49ers to face heat?
So that's the basis of this discussion -- York's maturity and professionalism. But there's more.
A couple days ago, Ira Miller phoned my dad. Ira Miller covered the 49ers in the '70s,'80s, '90s and '00s for the San Francisco Chronicle and is in the Hall of Fame. He is generally regarded as the greatest NFL beat reporter of all time and certainly the greatest one to ever cover the 49ers. He's a legend. And he's retired -- he lives in Chicago now.
He used to work with my dad at the Chronicle -- they're dear friends. They talk every few weeks. So Ira called up and he was laughing. He said, "So Jed ran out on the team? You think that was news?"
My dad said, "Yeah, I think that was news. Do you?"
And Ira said, "Hell yeah. What the owner does is news. And what I want you to do, the reason I'm calling, I want you to call Grant and express to him my admiration."
The word the great Ira Miller used was "admiration." That's the biggest complement you can get as a beat writer. It's like winning a Pulitzer Prize.
So my dad said, "You know, it's very interesting, but none of the other reporters reported this, not even as a note."
Ira laughed. "Things have changed a lot since we wrote," he said. "A lot of these people now want to be on the right side of the organization. A lot of them want the organization to like them. They didn't want to write this, I believe, because then they'd be on the wrong side of Jed.
"Please remind Grant of this. We don't care if they like us. We want them to respect us. How can you respect reporters who don't report news because they're afraid to report it?"
Sports journalists are supposed to speak truth to power. They're not supposed to go along with the team's propaganda. At least that's what I thought.
Maybe I'm just old school.

Grant Cohn has covered the San Francisco 49ers daily since 2011. He spent the first nine years of his career with the Santa Rosa Press Democrat where he wrote the Inside the 49ers blog and covered famous coaches and athletes such as Jim Harbaugh, Colin Kaepernick and Patrick Willis. In 2012, Inside the 49ers won Sports Blog of the Year from the Peninsula Press Club. In 2020, Cohn joined FanNation and began writing All49ers. In addition, he created a YouTube channel which has become the go-to place on YouTube to consume 49ers content. Cohn's channel typically generates roughly 3.5 million viewers per month, while the 49ers' official YouTube channel generates roughly 1.5 million viewers per month. Cohn live streams almost every day and posts videos hourly during the football season. Cohn is committed to asking the questions that 49ers fans want answered, and providing the most honest and interactive coverage in the country. His loyalty is to the reader and the viewer, not the team or any player or coach. Cohn is a new-age multimedia journalist with an old-school mentality, because his father is Lowell Cohn, the legendary sports columnist for the San Francisco Chronicle from 1979 to 1993. The two have a live podcast every Tuesday. Grant Cohn grew up in Oakland and studied English Literature at UCLA from 2006 to 2010. He currently lives in Oakland with his wife.
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