Friendly Advice for Kyle Shanahan

I recently asked a panel of 49ers analysts who are women to give 49ers head coach friendly advice. Here's what they said.
Miriah 49FaithfulLee: "Don't let your ego ruin your career. It's OK to admit when you're wrong, and you need to admit when you're wrong in order to grow and make things right. Maybe that's something you can learn from Jed York."
Crystal Peachy: "You have an offensive coordinator -- utilize him. You are the head coach of the 49ers. You do not just coach the offense. You have an offensive coordinator to do that. Try to spend more time being head coach of the entire team and let your coordinator do his job, along with the other coaches."
Sybilla Bakzaza: "Kyle Shanahan can learn from another Bay Area legend, Barry Bonds. He was a really quiet guy who never engaged with the media. So when he finally needed to, they eviscerated him. They destroyed him. Shanahan is not really good at connecting with media. And if you don't tell people what to say, they will say whatever they want. If he gave you a little bit more and had less of an edge, it would be a give-and-take type of thing. His comment, 'I'm going to let you write whatever you want,' that's not helpful. So that's the first thing. The media is his biggest ally. We're not there to roast him -- we're there to ask. And if he gives us information and we see there's progress and a plan, that's fine.
"The second thing is just the leadership side of things. One of the things about his style, I know he's a very strong-minded individual, with all of the injuries happening lately, his public indifference that he shows sometimes is not a strength. That's a definite weakness. Because we know Jimmie Ward watches this show. We know George Kittle watches it. What else do injured guys have to do right now? Watch tape, recover and watch this show. And they're listening to what he says. So he needs to acknowledge mistakes, lay out a public plan, because he's not just talking to us, he's talking to his players. And they deserve more paternity from him. The greatest leaders will acknowledge they have mistakes, and followers love to see that. And right now, if I were an athlete on that team, like Nick Bosa, I'd be in Florida.
"As a model, I go through classes where they teach us about representing the networks and franchises we model for. Shanahan is way above what I'm doing -- he's the face of the franchise. So it comes with the territory. If you don't want to be a leader, that means that you don't want to talk to your fans. But if you're going to be a head coach, guess what? You're a public figure. You don't belong to yourself anymore. You belong to the city, to the Bay.
"Leadership means it's always your fault. You're protecting your guys. You're taking the blows. That's the beauty of leadership. Like when I was in the Navy, I would go into the commanding officer's office when you screwed up, but I'm not going to give him your name. I'm going to say it's on me. And I'm going to take the hit. That's the No. 1 thing I want to see change with Shanahan."

Grant Cohn has covered the San Francisco 49ers daily since 2011. He spent the first nine years of his career with the Santa Rosa Press Democrat where he wrote the Inside the 49ers blog and covered famous coaches and athletes such as Jim Harbaugh, Colin Kaepernick and Patrick Willis. In 2012, Inside the 49ers won Sports Blog of the Year from the Peninsula Press Club. In 2020, Cohn joined FanNation and began writing All49ers. In addition, he created a YouTube channel which has become the go-to place on YouTube to consume 49ers content. Cohn's channel typically generates roughly 3.5 million viewers per month, while the 49ers' official YouTube channel generates roughly 1.5 million viewers per month. Cohn live streams almost every day and posts videos hourly during the football season. Cohn is committed to asking the questions that 49ers fans want answered, and providing the most honest and interactive coverage in the country. His loyalty is to the reader and the viewer, not the team or any player or coach. Cohn is a new-age multimedia journalist with an old-school mentality, because his father is Lowell Cohn, the legendary sports columnist for the San Francisco Chronicle from 1979 to 1993. The two have a live podcast every Tuesday. Grant Cohn grew up in Oakland and studied English Literature at UCLA from 2006 to 2010. He currently lives in Oakland with his wife.
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