What's at Stake for the 49ers if Their Trade Up Doesn't Work Out

Let's say this massive trade for the No. 3 pick does not work out for the 49ers. How would that outcome affect the franchise and the future of John Lynch and Kyle Shanahan?
If the trade doesn't work out, the 49ers most likely would fire one or both of them. One firing could be this year (probably Lynch), and the other could be the year after (probably Shanahan). Because if they get this trade wrong, the 49ers would have to tear down the roster and build it back up. And Lynch and Shanahan probably won't get a second opportunity to construct the 49ers from scratch. They'd have to start over.
I still don't quite understand why Lynch and Shanahan did this trade in the first place. It's like the Robert Griffin III trade, when Washington traded three first-rounders and a second to St. Louis to move up for Griffin. That trade was doomed from the beginning -- there was no possible way Griffin could justify all the assets Washington traded to get him. And he did not live up to expectations. And Washington held Kyle Shanahan and his father responsible, and fired them.
So why would Shanahan do this trade again?
It feels more like a Jed York trade to me. It's risky and desperate and rash -- all of York's trademark qualities. The trade feels out of character for Lynch and Shanahan.
I wonder if York gave them an ultimatum: Get a new quarterback this year, or else.
If so, what choice did Lynch and Shanahan have?
I do not envy their position.

Grant Cohn has covered the San Francisco 49ers daily since 2011. He spent the first nine years of his career with the Santa Rosa Press Democrat where he wrote the Inside the 49ers blog and covered famous coaches and athletes such as Jim Harbaugh, Colin Kaepernick and Patrick Willis. In 2012, Inside the 49ers won Sports Blog of the Year from the Peninsula Press Club. In 2020, Cohn joined FanNation and began writing All49ers. In addition, he created a YouTube channel which has become the go-to place on YouTube to consume 49ers content. Cohn's channel typically generates roughly 3.5 million viewers per month, while the 49ers' official YouTube channel generates roughly 1.5 million viewers per month. Cohn live streams almost every day and posts videos hourly during the football season. Cohn is committed to asking the questions that 49ers fans want answered, and providing the most honest and interactive coverage in the country. His loyalty is to the reader and the viewer, not the team or any player or coach. Cohn is a new-age multimedia journalist with an old-school mentality, because his father is Lowell Cohn, the legendary sports columnist for the San Francisco Chronicle from 1979 to 1993. The two have a live podcast every Tuesday. Grant Cohn grew up in Oakland and studied English Literature at UCLA from 2006 to 2010. He currently lives in Oakland with his wife.
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