Falcons and Coach Jeff Ulbrich Fined by NFL for Prank Call Made to Shedeur Sanders

Ulbrich's son Jax made the prank call to Sanders during the NFL draft.

Former New York Jets interim coach Jeff Ulbrich stands on the sidelines. / Corey Perrine/Florida Times-Union / USA TODAY NETWORK via Imagn Images

After the NFL's investigation of the prank call made to Shedeur Sanders by Atlanta Falcons head coach Jeff Ulbrich's son Jax, the league has fined the team $250,000 and coach Ulbrich $100,000, per NFL Network's Tom Pelissero.

The league's decision to fine both the Falcons and Ulbrich was decided based on them “failing to prevent the disclosure of confidential information distributed to the club in advance of the NFL draft.”

The 21-year-old found Sanders's number on his father's iPad and used it to prank call the draft prospect. He has since apologized for his actions. There was a lot of anticipation surrounding Sanders, though, as he was projected to be selected in the first or second rounds of the draft. Sanders fell to the fifth round and was drafted by the Cleveland Browns.

Prank call fallout: The NFL fined the #Falcons $250,000 and DC Jeff Ulbrich $100,000 over the leak of Shedeur Sanders’ phone number.

Ulbrich’s son, Jax, took the number from Ulbrich’s iPad and used it to prank Sanders during the draft. Jax has apologized. pic.twitter.com/xrMd9WwGtJ

— Tom Pelissero (@TomPelissero) April 30, 2025

Shortly after the news was announced, the Falcons released a statement expressing that "the Ulbrich family is working with the organization to participate in community service initiatives in relation to last week's matter."

Statement from the #Falcons, who say “the Ulbrich family is working with the organization to participate in community service initiatives in relation to last week's matter." https://t.co/KFQHpJrgSD pic.twitter.com/ZMtUBvKh4O

— Tom Pelissero (@TomPelissero) April 30, 2025

The Falcons previously released an apology to Sanders as well after Ulbrich's son's call.

Sanders was one of three known draft prospects who received prank calls during the draft. Former Ohio State and Syracuse quarterback Kyle McCord and Penn State tight end Tyler Warren both admitted to receiving prank calls. ESPN's Adam Schefter reported that the NFL is looking into these other prank calls, but that they are unrelated to the incident with the Falcons and Sanders.

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