Detroit Lions Reveal Uniform, Sheila Hamp Declares Bold 2024 Goal

The Lions officially have a new look for the 2024 season.

Author:
John Maakaron
Apr 18, 2024

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Detroit Lions

NFL

Dan Campbell

The Detroit Lions have officially unveiled their new uniforms.

This upcoming season marks the first time the Lions have made changes to their uniforms since prior to the 2017 season. Team president Rod Wood recently confirmed that the team would sport a new look during the NFL’s annual league meetings.

Detroit's new look pays a big tribute to its look in the 1990's and is inspired by the re-release of the Ford Bronco in 2021.

The Lions will have three jerseys beginning in 2024. Their home and away colors have not changed, as they will sport a Honolulu blue top at home and a traditional white on the road. However, the team will have one new look in the form of a black alternate jersey.

undefined — Detroit Lions wide receiver Amon-Ra St. Brown models the Lions' new black alternate uniform.

Courtesy photo/Detroit Lions

Detroit also unveiled new blue facemasks on the helmet and made alterations to the alternate blue helmet released last year. The new blue helmet features the current Lions' logo with a black stripe down the middle and will go with the black jersey.

The 2024 campaign will mark the first time the team has sported a black alternate jersey since 2007. The black jersey features blue numerals, white letters with a silver outline along with blue stripes and silver trim on the sleeves. Detroit will also keep its 1950's throwbacks, albeit in the updated shade of blue.

At the event, team owner Sheila Hamp declared a big goal ahead of the Lions entering the 2024 season.

"As coach Campbell said at the end of last season, that was phase one," Hamp said. "The 2024 season is phase two. One of the goals for the 2024 season is, at the end of the season, we will be hoisting the trophy."

Dan Campbell also took to the podium at the event and praised the efforts of the fan base. Both Campbell and Hamp expressed appreciation for the Ford Field faithful breaking decibel records and chanting "Jared Goff" throughout the playoff run.

Detroit's fourth-year coach also praised the new look that the team will sport with the new uniforms in 2024.

"I think we nailed it," Campbell said. "I really do. So it's something to look forward to. What we've done since we came in, everything's about the next step. It started with Sheila. It's all about a new attitude, a new style and it's our style. And with that, the jerseys come out with it. I think you guys are gonna love them."

Fans got their first look in a leaked advertisement in a local blog Thursday, but the team officially showcased the new look during an event at Ford Field for season-ticket holders.

Detroit confirmed the leak with two separate social media videos. One featured defensive tackle Alim McNeill in the blue jersey, while the second had quarterback Jared Goff jokingly stating that he was taking a picture of the black jersey to post to X, formerly known as Twitter.

Wood called the leak "a buzzkill," ahead of the official reveal.