It’s been known for some time now that the New York Islanders had plans to introduce a black alternate jersey this season as a tribute to their first year in Brooklyn. But now we’re learning that the color of the sweater isn’t the only element that’s being modified.
On Thursday, Icethetics, a blog that tracks hockey logos and jerseys, posted an exclusive first look at the crest that will appear on the new sweater. The blog quotes “a reliable source” as saying it will be a modified "NY" letterform, similar to the logo used on the 2014 Stadium Series jersey but without the garish chrome treatment.
There’s also no island in the background, or a Brooklyn Bridge element similar to the one on black-and-white jerseys worn by the team’s roommates at Barclays Center, the NBA’s Brooklyn Nets.
Other changes include rounded corners and a shortened hockey stick formed at the bottom of the “Y.” The “tape job” will still feature four orange strips to represent the franchise’s four Stanley Cup championships.
The blog hasn’t seen the jersey itself yet, but expectations are that it will feature the Brooklyn inaugural season patch that was uncovered by another jersey blog, Sportslogos.net.
Islanders fans have been dreading a black-and-white jersey ever since the idea first came to a light a couple years back, and their feedback killed the idea of using the two-tone look as their primary colors. But there’s less resistance to the idea of a b/w alternate, and seeing this clean uncluttered logo might make the idea even easier to swallow when the uniform officially debuts on Sept. 21 in the team’s preseason opener.
At least, that’s the way it looks from here. What do you think of it?
GALLERY: 10 Worst NHL Logos of All Time
The 10 Worst NHL Logos of All Time
#10 Montreal Canadiens 1909-10
This was from a simpler time before branding became important, sure, but even for that era the large blue C was a bit of a give-up, non?
#9 Edmonton Oilers 2001-07
This alternate logo appears to feature two synched gears and a large teardrop of oil. Because nothing fires up a team like the machinery that powers the province's fossil fuel industry.
#8 Dallas Stars 2007-13
Consider this a stand-in for every word mark logo ever used in NHL history. There's nothing “vintage” about these designs. They're lazy and unimaginative. And sometimes just stupid. You can at least make a case for using a Dallas word mark on jerseys worn on the road. But for homes, like these? Did anyone bother to show up at the meeting or were these adopted in absentia?
#7 Carolina Hurricanes 1997-present
To be fair, it's probably tough to visually represent a natural disaster. Still, it's supposed to look like the eye of the storm, not the swirling pattern created by a toilet being flushed.
#6 Carolina Hurricanes 2008-present
If owning the worst of the league's current primary logos wasn't achievement enough for the 'Canes then here's a nod for the worst alternate as well. It's supposed to represent a hurricane warning. Problem is, a hurricane warning features two flags. It's not just ugly. It's factually inaccurate.
#5 Anaheim Ducks 1995-96
It's not cool when bands wear their own t-shirts. It's even less cool when a cartoon superhero duck wears a jersey of himself while using his powers to, apparently, burst out from under six-inch thick slab of ice. This one also suffers both from being overly large and being sublimated onto the jersey front.
#4 Boston Bruins alternate 1995-06
Not that anyone really expects a logo to strike fear into the hearts of opponents, but if you're going to use a ferocious beast like a bear shouldn't it at least appear somewhat menacing? Apparently the B's were going for a different vibe with the cuddly Pooh bear. He appears relaxed. Insouciant. Almost as if he had a belly full of hunny. . . .
#3 Buffalo Sabres 2006-10
The Buffaslug logo fails on so many levels, but mostly because of the invariable first impression: it looks less like a mighty buffalo than a slime-trailing mollusc. Someone please pass the salt!
#2 Dallas Stars 2003-06
As the great David St. Hubbins said, there's a fine line between stupid and clever. You could tell they were going for something special here with the constellation Taurus extrapolated into the head of a Texas Longhorn. Problem is that no one ever stepped away from it far enough to realize that it also looked a lot like an illustration of the female reproductive organs. Hence the unfortunate nickname “Mooterus.”
#1 Vancouver Canucks 1978-86
It's not a logo so much as it is...a design element, maybe? A pair of chevrons formed a black-and-red or red-and-yellow V neck. Hard to believe it lasted almost a decade before someone was able to pull the plug.