Switzerland's Iouri Podladtchikov reacts after competing in the men's snowboard halfpipe final at the Rosa Khutor Extreme Park, at the 2014 Winter Olympics, Tuesday, Feb. 11, 2014, in Krasnaya Polyana, Russia. Podladtchikov won the gold medal. (AP Photo/Jae C. Hong)

SOCHI SCENE: Gotta be the gloves

February 12, 2014

KRASNAYA POLYANA, Russia (AP) Even though the Olympic-winning snowboard didn't have his name on it, Jake Burton found a way to get his hands in on the action.

Iouri Podladtchikov's gloves: Worn by Burton.

The inventor of the modern snowboard ran into Podladtchikov at the Burton European Open in January, and noticed a hole in one of I-Pod's gloves.

''I gave him mine,'' Burton said shortly after Podladtchikov's gold-medal win Tuesday night. ''He rode in them tonight. He's my glove buddy.''

The gold-medal gloves are hardly the only gift Burton has bestowed upon snowboarding. In fact, this sport probably wouldn't exist if it weren't for the 59-year-old entrepreneur's decision to take a contraption then called the ''Snurfer'' and turn it into the modern-day snowboard.

He started mass producing them and snowboarding is a billion-dollar industry these days, now making its fifth appearance at the Olympics.

I-Pod is standing on top of that world.

''A great guy. An entertainer. The crowd loves him. He's a great snowboarder,'' Burton said. ''He can do it all. I'm proud of him. I think he's great for the sport.''

- By Eddie Pells - Twitter http://twitter.com/epells


Associated Press reporters are filing dispatches about happenings in and around Sochi during the 2014 Winter Games. Follow AP journalists covering the Olympics on Twitter: http://apne.ws/1c3WMiu

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