By Will Yoder
December 22, 2011

The Indiana Pacer’s arena will be renamed to the Bakers Life Fieldhouse, according to the Associated Press.

The club’s arena had been previously known as the Conseco Fieldhouse since the 1999 season. Conseco Inc., an insurance company, changed its name last year to CNO Financial Group. Bankers Life is one of the groups major product lines, according to the AP, and as such the group decided to give the stadium its name.

The CNO Financial Group  has had the naming rights for the arena since its opening. In 1999 the group signed a 20-year, $40 million deal with the Pacers for the naming rights.

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