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Report: LeBron James changing agents, will be repped by childhood friend

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Interesting tweet from Liz Mullen of Sports Business Journal:

Paul is one of the R's in LRMR, the marketing agency that James formed several years ago with three of his Akron buddies. Paul recently got into the agent business (he represents Tristan Thompson, Jonny Flynn and Cory Joseph) and was apprenticing under James' former agent, Leon Rose, at Creative Artists Agency.

This marks the second time that James has changed representatives. He entered the league in 2003 with Aaron Goodwin as his agent before switching to Rose in '05.

What does this all mean? Ira Winderman of the South Florida Sun-Sentinel took to Twitter to hazard some guesses:

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Alex Kennedy of offers a rejoinder: