Pasadena officials approve up to five years of NFL games at Rose Bowl

Wednesday November 21st, 2012

The NFL could be coming back to Los Angeles soon after Pasadena, Calif. officials approved a measure that allows more games to be played the 90-year old stadium. (Getty Images)

Pasadena, Calif. officials approved a measure that allows an expansion of the permissible number of annual events at the Rose Bowl from 12 to 25 a year, a stepping stone that could bring the NFL back to the Los Angeles area, reports the Pasadena Sun.

Renovations to the Rose Bowl, once budgeted at $152 million, have grown to almost $200 million. Allowing a NFL team to play at the 90-year-old stadium for up to 13 Sundays a year could mean big dollars to the community.

“We have a fiduciary responsibility to the whole city to take the next step,” Councilwoman Margaret McAustin said.   I’m not excited about the NFL, and clearly [the Rose Bowl’s neighbors] are not excited, but it’s the responsible thing to do.”. Barrett Sports Group, a Manhattan Beach consulting firm hired by the city, projects an NFL lease could raise from $5 million to as much as $10 million for the venue each year.

Pasadena City Council members voted 7-1 to increase the number of events allowed at the Rose Bowl from the current 12 a year to 25 if a deal is struck with an NFL team.

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