EA Sports and Collegiate Licensing Company, the agency that manages the licensing of college football programs, have signed a new agreement for EA's college football games, reports Polygon.
The new contract with EA will start next July and run for three years.
EA now has the rights to use "more than 150 colleges, conferences and bowl games" in its college football video game series.
Electronic Arts reported $3.8 billion in net revenue during its last fiscal year and, aside from its NCAA Football franchise, is well known for Madden NFL, FIFA Soccer and other games.
EA Sports first began making an NCAA Football game in 1998 and it has generated more than $1.3 billion in sales in the U.S. alone.it would not renew its licensing agreement with EA