Cowboys Stadium renamed AT&T Stadium

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Cowboys Stadium has been renamed AT&T Stadium. (Jed Jacobsohn/Getty Images)

Forbes recently ranked the Cowboys as the NFL's most valuable franchise. (Jed Jacobsohn/Getty Images)

The Dallas Cowboys have reached an agreement with telecommunications giant AT&T to rename Cowboys Stadium to AT&T Stadium, according to ESPN's Darren Rovell.

Cowboys owner Jerry Jones was reportedly seeking more than $25 million annually for the naming rights to the stadium but according to Rovell, Jones received less than $20 million a year from AT&T.

AT&T Stadium opened up four years ago in 2009 and cost $1.1 billion to construct and has played host to Super Bowl XLV. In the coming years, AT&T Stadium will play host to the 2014 AT&T Cotton Bowl Classic, 2014 and 2015 Cowboys Classic Kickoff games, 2014 NCAA Men’s Final Four and 2015 College Football Playoff National Championship Game.

Jerry Jones commented on renaming of Cowboys Stadium:

“AT&T is an iconic American leader that has guided the path of communication in the world for more than 100 years,” Jones said in a news release.  “Our stadium has always been about providing fans with an unsurpassed experience in the area of technology. With AT&T, we are growing our relationship with one of the world’s strongest and most innovative companies to ultimately provide fans with the latest cutting-edge technology for many years to come.”