The Cleveland Cavaliers and the Milwaukee Bucks are awaiting league approval for a plan that will allow the teams to put the names of season-ticket holders on their courts, the Sports Business Daily reports.
Under the program, the names of season-ticket holders who are part of loyalty clubs would be placed on the apron surrounding the playing floor. It could be possible for the names to be placed on the court itself.
The plan, which was presented to the league office this past summer, would be similar to the practice at many ballparks around the country of selling personalized bricks on sidewalks or walkways, giving fans the chance to see their names outside of a venue.
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Many details of the idea, beyond the location of the names, are still being discussed. For example, which season-ticket holders would be eligible for the perk must be determined — whether it would be for existing or only new season-ticket holders, or if a fan would need to be in a certain tier of the teams’ memberships groups. A decision also must be made on whether the names would appear on the floor in a decal form or if they would be painted onto the floor panels.