Long-standing claims have resurfaced that Neymar is increasingly frustrated at being in Lionel Messi's shadow at Camp Nou.
Initial rumours of renewed PSG interest were met with comments from Barça vice-president Jordi Mestre insisting that he is '200% sure' the player won't be leaving.
But after that came the sensational report from Brazil that Neymar had accepted PSG's offer, and now Bartomeu has denied any such deal will happen. BBC's story carries no actual quotes, although it seems the Barça president has been directly contacted over the matter.
Speaking on BBC Radio 5 Live, South American football expert Tim Vickery explained exactly why Neymar might be tempted to quit Catalunya and head to Paris, suggesting it is 'no coincidence' this has come to light in the wake of Messi signing a huge new contract.
"FIFA World Player of the Year is an absolute obsession in Brazil. Between 1994 and 2007, five Brazilians won it on eight different occasions. That set the bar for the subsequent generations," Vickery commented.
"Neymar had seen the degree of difficulty in European club football was going to be strong. So that was the idea of going to Barcelona and being in Messi's shadow - great, pressure off.
"I think it's absolutely no coincidence that this speculation has emerged shortly after the news that Messi has signed a new contract with Barcelona."
Neymar was a FIFA Ballon d'Or finalist in 2015, finishing third behind Messi and Cristiano Ronaldo.