Juventus fans have had salt rubbed in their wounds after the recent departure of star centre-back Leonardo Bonucci to Serie A rivals AC Milan, after the official Juventus store made a pretty significant marketing error.
The Italian defender, whose €42m transfer had been confirmed last Friday, was a firm fans' favourite in Turin and his departure came as a shock to many associated with the Serie A champions, none more so than to one fan in particular.
According to the Gazzetta Dello Sport, one fan of the Champions League finalists had spent around €105 purchasing the shirt for the upcoming 2017/18 season, choosing to include Bonucci's name upon the back.
The fan's excitement at his new purchase soon turned to agony as the defender's move to Milan was announced soon after, and the official Juventus store has come under fire for leaving the player's name as a purchasable option.
The official store of the Italian club has moved to amend the error, by offering to allow the disappointed fan to swap the shirt for one containing the name of a current player.
They said: "It seems necessary to replace the bought Juventus defender shirt with the shirt of another Juventus player. Not allowing the consumer to change the shirt would be a double mockery for him."
The compassionate act from the club will have restored some faith in them from their fanbase, although the sale in general of one of the world's best defenders will undoubtedly irritate fans for the foreseeable future.