If you don't get excited for the World Cup after watching Brazil's Nike commercial, then we can't help you.  

By Luis Miguel Echegaray
June 03, 2018

There's no tradition quite like the Brazil World Cup commercial that comes out before a summer of competition.

Inspired by Joga Bonito and Brazilian flair, Nike has released a fantastic new ad, hoping to entertain and inspire as the Seleção aim to win their sixth World Cup title in Russia. Featuring the likes of Willian, Phillippe Coutinho and Thiago Silva, the ad is part tribute, part motivational video as the main characters are young Brazilians - boys and girls - looking to push their team and redeem themselves from the agony of 2014's disastrous 7-1 semifinal loss to Germany on home soil. 

"Our football is born in the streets, in the várzea, in the lawns. Our football inspires the world," says the video. "This shirt has history."

There's also a cameo from Ronaldo, bringing back the classic airport commercial from 1998. 

The video ends with a young boy making an impassioned speech to the entire country, encouraging the nation to believe and deliver in Russia. Brazil's first match at the World Cup is on Sunday, June 17, as Tite's men open their tournament against Switzerland. 

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