The Cavs gave their fans a virtual way to wear championship rings

0:54 | NBA
Cleveland Cavaliers receive championship rings
Wednesday October 26th, 2016

Read about the latest sports tech news, innovations, ideas and products that impact players, fans and the sports industry at

In June the Cleveland Cavaliers ended the city’s 52-year major professional sports championship drought, and on Tuesday for the season opener at Quicken Loans Arena, they enabled their fans to virtually experience wearing championship rings.

While players, coaches and staff members received the diamonds in a pregame ceremony, the Cavaliers gave away silicone bands courtesy of Nike to fans attending the game against the New York Knicks. The bands activated an augmented reality experience through the team’s official app that simulates the visual of the wearing of the championship ring, according to the team.

Kay Jewelers is the official provider of the Cavaliers’ championship ring, which is the reward after the team came from behind to defeat the Golden State Warriors in the NBA Finals. LeBron James, the NBA Finals MVP, shook his head before the game when asked if he had seen the design of the ring.

“I want to see my ring and be able to share it with the people that are there,” Cavaliers forward Kevin Love told reporters at shootaround before the game.

It’s safe to say, given the celebration, that the rings were worth the wait for LeBron, the Cavs and their fans.

SI Apps
We've Got Apps Too
Get expert analysis, unrivaled access, and the award-winning storytelling only SI can provide—from Peter King, Tom Verducci, Lee Jenkins, Andy Staples, Grant Wahl, and more—delivered straight to you, along with up-to-the-minute news and live scores.