Earlier during the COVID-19 pandemic a video of two people playing tennis on the roofs of two different buildings went viral. Barilla, one of Roger Federer's sponsors, put their spin on the ad by having Federer surprise the two women from the video and play with Federer just as they did in their viral video. SI senior writer Jon Wertheim shares why this ad is important and a unique step forward for advertising.
SI Insider: A Look Inside Jon Wertheim's Mailbag for This Week
Jon Wertheim has kept his mailbag lively during tennis' layoff due to the pandemic virus. In this week's mailbag Wertheim shares the latest on the Australian Open, a look back at Pete Sampras' record-setting career, and the underrated and overrated feats of tennis. SI senior ...read more