SI Insider: Roger Federer's New Ad for Barilla Is a Landmark in Tennis Advertising

Video Rating:
TV-G
Video Duration:
1:44

Earlier during the COVID-19 pandemic a video of two people playing tennis on the roofs of two different buildings went viral. Barilla, one of Roger Federer's sponsors, put their spin on the ad by having Federer surprise the two women from the video and play with Federer just as they did in their viral video. SI senior writer Jon Wertheim shares why this ad is important and a unique step forward for advertising.