Cleveland citizens join LeBron in Nike ad
2:15 | Extra Mustard
Cleveland citizens join LeBron in Nike ad
Thursday October 30th, 2014

LeBron James stars in a new Nike advertisement ahead of his return to the Cavaliers tonight.

The spot begins with James and his Cavaliers teammates being introduced to the home crowd before he gives a pregame speech to his teammates. As he tells his teammates about their responsibility to play well for the city, fans walk onto the court to join the huddle.

As James tells the team that their toughness will come from the city, fans throughout Cleveland join the huddle. The commercial peaks when James leads the city through a two-part chant of "Hard work, together."

Nike also unveiled a new banner of James in downtown Cleveland featuring his signature chalk toss, which he retired during his four-year stint with the Miami Heat.

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