An NBC News/Marist poll indicates that 29 percent of Americans believe Roger Goodell should be forced to resign from his position as NFL commissioner.
The poll also reflects that 90 percent of Americans have not changed their "pro-football viewing habits."
The NFL and Goodell have come under fire for their handling of domestic violence, with recent high-profile cases bringing the issue to the forefront.
The commissioner was subjected to particularly harsh criticism for the Ray Rice case. The league has asked a former FBI director to head an "independent" investigation into the league's handling of the incident.
A report last week from The Washington Post said league owners could consider ousting Goodell if the investigation, headed by former FBI director Robert Mueller III, finds that Goodell was guilty of "willful and egregious misconduct."
The poll shows 53 percent of Americans and 57 percent of football fans do not approve of the NFL's handling of recent domestic violence reports. A higher percentage of men (55) than women (50) disapprove.
Another story drawing negative attention to the league is the Adrian Peterson domestic abuse case. Peterson, who is alleged to have hit his four-year-old son with a switch, has been indicted on a felony charge of injury to a child. The Vikings have placed him on the Commissioner's exempt list.
The poll shows 60 percent of Americans do not agree with parents punishing their children "by striking them with a paddle, switch or belt."
Earlier this week, beer company and sponsor Anheuser-Busch issued a strongly-worded statement about the "recent incidents that have overshadowed this NFL season"