CBS plans to live-stream all national commercials online during Super Bowl 50 for the first time, reports Variety.
In most cases, commercial spots for television and online are bought separately. According to the Variety report, CBS is planning not to let buyers opt out of online commercials when purchasing television spots. For Super Bowl XLIX, 18 of NBC's 70 advertisers also bought commercials for the online live-stream.
NBC charged between $4.4 and $4.5 million for a 30-second spot for the most recent Super Bowl broadcast, a record price. The game was watched by 114.4 million people.
CBS is expected to up the asking price and set a new record for commercial spots. According to Variety, CBS Corp. CEO Les Moonves told investors in February the network hopes to ask for more than $5 million per 30-second spot for Super Bowl 50.
The 2015 NFL season kicks off Thursday, Sept. 10. Super Bowl 50 is scheduled for Sunday, Feb. 7, 2016.
- Rohan Nadkarni