Facebook has reportedly backed out of a deal with the NFL to stream the league’s Thursday night games this upcoming season, according to Bloomberg.
The social media giant and the NFL did not see eye to eye with the league's advertising model. Facebook’s live video tends to be commercial and ad free. The NFL was also pushing for its games played in London, which are held in the early morning hours in the United States.
Yahoo paid $17 million to stream the last season’s game in London, which was played at 9:30 a.m. ET.
CBS and NBC are already slated to host Thursday night games but the NFL was eyeing Facebook for its online streaming. Amazon and Verizon could present alternate options for the NFL.