Adidas apologizes for misspelling ‘Colombia’ in jersey ad
Adidas made a major spelling goof in its Copa America marketing campaign for Colombia’s national team.
The advertisements were pulled this week after social media backlash from the company’s misspelling, which labeled the country “Columbia.”
“We value our partnership with the Colombian Football Federation and apologize for our mistake,” Adidas said in a statement. “We removed these graphics and are quickly installing new versions today.”
Adidas has sponsored Colombia, ranked No. 3 in the world, since 2011.
Colombia is 2–0 and leads Group A with one more group stage match to play, against Costa Rica.