Monday July 18th, 2016

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Sports fans use Twitter for numerous reasons: instantaneous updates, communicating with fellow fans and voicing frustration or jubilation about their team’s performance. But now, they can use Twitter for more than just information and communication.

Twitter will partner with Pac-12 Plus, a broadband network that will live-stream events from each of the schools in the conference. The agreement will bring at least 150 games through Twitter during the 2016–17 school year. The new arrangement will cover sports that you can find during the Olympic games such as soccer, volleyball, gymnastics, baseball, ice hockey, swimming & diving, softball, track & field, wrestling, lacrosse, tennis, and water polo, with more to be possibly added to the schedule later. As of now, it doesn’t include any football games, but it’s a huge step for live streaming in college sports and a clear continued business focus for Twitter.

“The Pac-12 Networks’ collaboration with Twitter reflects our ongoing commitment to increasing exposure for Pac-12 universities and their live, school-produced events,” Pac-12 Networks president Lydia Murphy-Stephans said in a statement. “By expanding our digital footprint, Pac-12 Plus also allows us to connect more fans with more, live Pac-12 sports content through a platform they use every day.”

Twitter has recently invested in the live-streaming market through deals with Bloomberg TV and the NFL. Their deal with the NFL will give them the opportunity to live stream 10 Thursday Night Football games this season for a reported price of $10 million. Twitter also live-streamed Wimbledon to give viewers a glance at what it will be like to watch through the social media platform.

Twitter reportedly is also currently talking with organizations like the NBA, MLS and cable television company Turner about purchasing the rights to digitally stream even more live sports and events.

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