As the oldest Grand Slam event on the tennis calendar, Wimbledon is keen on preserving its many traditions, such as the seeding calculations, the all-white rule, Rufus the Hawk's twice-daily fly-around, and strawberries and cream, among others. But this year Wimbledon is fully-embracing a more modern formality: Twitter.
According to Twitter U.K.'s head of sport, Alex Trickett, the 2015 tournament will be the most social ever, featuring video via Periscope and Vine, a new version of Twitter's hashflags and more.
"If you Tweet using #Wimbledon, you will unlock a secret series of new Twitter emoji over the course of the fortnight," says Trickett of the small tennis racquet symbol that will be triggered by the Wimbledon hashtag and will change throughout the tournament. Other featured emoji include iconic Wimbledon trademarks such as as #TheQueue and #TheHill.
The official handle of the tournament is @Wimbledon and last year the social media audience on Facebook, Twitter, Google + reached an audience of 4.5 million. We've compiled a list of the new additions on social media for Wimbledon 2015 and a list of every player that will be at The Championships throughout the fortnight.
What's new on social at the All England Club
There will be a brand new Twitter Mirror at Wimbledon to capture photoshoots with the players, like these from Petra Kvitova and Serena Williams at the WTA Player Party on Thursday:
Vine and Periscope will also help bring Wimbledon to life with a live broadcast of Petra Kvitova's walk from the locker room to the practice courts on Friday and more.
Twitter has compiled a list with a link to every player's handle. The full list of tweets from those players is below: