A man in a bear suit ran onto the golf course at the LPGA Marathon Classic on Friday, because sometimes the best way to get attention is to act like a complete idiot.
Wait a second, why are the golfers and caddies running after the bear? Shouldn't they just let security handle this? Wait a second, is he holding a Labatt Beer? Oh god, this is some stupid advertisement isn't it?
Ugh, yes it is. I just played right into their hands didn't I? Congrats, Labatt. Your brainstorming session on viral content worked.