Taco Bell has found a way to make college students love them even more by giving away 3,000 tickets to this year's College Football Playoff.
The fast food company is creating a "Live Mas Student Section" at each of the three playoff games, with 500 students from each school receiving free tickets. Each school will decide how to distribute the tickets one the final four teams are selected.
The company is also teaming with College Football Playoff broadcaster ESPN to put the "most dedicated fans" from each school into premium seats for the big games, according to Advertising Age Age.
Students looking to grab the prime seats can tweet out photos of their extreme fandom with the hashtag #LiveMasFans for a chance to be selected. Of course their teams have to make it into the playoffs for any of this to be relevant.
- Brendan Maloy