March Madness On Demand

If you're watching the NCAA tournament at work this week instead of, you know, working, you'll definitely want to familiarize yourself with this year's March Madness On Demand 'Boss Button'

By SI Wire
March 19, 2015

If you're watching NCAA tournament games at work but need to appear like you're working on that presentation on the 2015 Buick Lacrosse, have we got the distracter for you!

This year's 'Boss Button' on the March Madness On Demand console features clever advertising from Buick and AT&T inlaid within a presentation in something resembling Google Drive. You can click on multiple presentation slides, each with clever March Madness-related native ad text and photos about Buick products.

For the uninitiated, the bright blue escape button next to the viewing window for tournament games allows viewers on their computer, tablet or mobile devices to suddenly switch screens to a generic screen that looks like they're working. 

The boss button debuted in 2006, according to Quartz, and has provided more text- and graph-heavy false work documents in the past for hoops fans to fall back on. 

Check out more 'Boss Button' photos below:


- Will Green

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