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Rugby players replace teeth with bottle openers for beer commercial

Salta beer replaced rugby players' broken teeth with bottle openers.

College rugby teams are pretty much beer drinking clubs, but professional rugby players like to drink, too. That's why an Argentine beer company made it easier for players to crack open a cold one. 

Salta, the sponsor of Argentina's rugby union, took ruggers with dental injuries and replaced their broken teeth with bottle openers. It sounds like a funny, but not entirely believable premise for a commercial, until you see the players undergoing dental surgery and opening beers with their mouth. 

The stunt was turned into a commercial by Argentine ad agency Olgivy & Mather in 2014, and the clip started making its way around the internet again recently when Ad Week posted it

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Be warned, there's a little bit of blood in the video. 

- Dan Gartland