Hartford Yard Goats unveil logos with Whalers-inspired color scheme

Wednesday July 8th, 2015

Four months after announcing it will be known as the Yard Goats, the new Double A baseball team in Hartford has revealed its logo. It's a goat chewing on a baseball bat. 

A member of the San Diego branding firm that created the logo explained that it's “a tribute to the bold, tough and resilient spirit of Hartford.”

The logo includes a couple of references to Hartford’s history. The blue-and-green color scheme is a nod to the old Hartford Whalers NHL team and the font, as UConn professor Anne Oeldorf-Hirsch pointed out, is an homage to the old New York, New Haven and Hartford railroad.

The logos were unveiled at the XL Center in downtown Hartford, the former home of the Whalers. Children in goat hats and actual living goats were in attendance. 

The team will begin play at a ballpark north of downtown next spring. 

- Dan Gartland

SI Apps
We've Got Apps Too
Get expert analysis, unrivaled access, and the award-winning storytelling only SI can provide — from Peter King, Tom Verducci, Lee Jenkins, Grant Wahl, Andy Staples and more — delivered straight to you, along with up-to-the-minute news and live scores.