Signature shoes are not enough: LeBron James now has his own font
LeBron James has his own shoes, television show, logo, and even his own flavor of Sprite, but now he is branching out with his own font.
According to Wired, James’s typeface was created on commission from Nike by Sawdust, who has previously drawn letter sets for Kobe Bryant and Kevin Durant, and is inspired by the sportswear giant’s logo for LeBron’s shoes and clothing line.
While it may seem like an over-the-top piece of marketing for the Cavaliers superstar, the font does look far nicer than his boss Dan Gilbert’s preferred comic sans font.
– Brendan Maloy