Watch: Kobe Bryant asks fans to hate him in new Chinese Nike commercial

Friday April 8th, 2016

Kobe Bryant is ending his legendary NBA career next week, but before he is done he has some advice for fans: Hate him.

In a new Nike ad running in China, the Lakers star exhorts his fans not to love him, but to use his greatness as inspiration to push themselves to be better than he was.

• Commemorate Kobe Bryant’s career with some very expensive hats

Bryant’s popularity in China is well-documented, with the Black Mamba making frequent trips to the nation during the off-season, as captured by Chris Ballard in Sports Illustrated back in 2014.

– Brendan Maloy

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