Masters to Open New Hospitality Experience Outside Augusta's Gates in 2024

Chairman Fred Ridley announced plans for more Masters hospitality, and for the first time it'll be outside the golf course.

AUGUSTA, Ga. — Augusta National knows how to max out a hospitality experience. On Wednesday they announced plans to go even bigger.

Augusta chairman Fred Ridley said the Masters will open its first hospitality center outside Augusta National Golf Club’s gates, adding that fans will get a look at the "first phase" of the new spot at next year’s event. Ridley noted that the timing is fitting, as this year marks the 10-year anniversary of the launch of Berckmans Place, Augusta’s 90,000-square-foot, multilevel, uber-exclusive hospitality oasis perched just off the 5th fairway. Berckmans, or “BP” to patrons in the know, includes such luxe amenities as gourmet restaurants and putting greens that are replicas of those found on the big course. Ridley said Berckmans is known as one of the finest hospitality spots in the world. No one who’s stepped inside the place would argue with him.

Ridley said Augusta’s new hospitality center will be located across Washington Road, the six-lane thoroughfare that runs along ANGC. Augusta has been purchasing property and businesses outside its gates for several years, and now we know what they plan to do with at least part of those acquisitions.

“We’re confident demand for this offering will exceed the supply of tickets,” Ridley said.

Based on the demand for Masters tickets and the mystique and lavishness that surrounds Berckmans, it’s safe to say he’s correct.