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NextVR airing International Champions Cup matches in Virtual Reality

NextVR, a leader in Virtual Reality, has been using its technology to live-broadcast soccer friendlies in Virtual Reality.

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NextVR, one of the leading virtual reality broadcast companies, is hoping to raise the bar when it comes to the way we watch sports.

Launched in 2009, NextVR is currently the only company capable of broadcasting live, high definition, 3D virtual reality content through their app and VR headset. By transmitting content in this format, NextVR can help its viewers experience games as if they were sitting courtside.

Since its inception, the virtual reality company has covered major sporting events such as the Masters Tournament, the Kentucky Derby, the Home Run Derby, the NCAA tournament, and the Daytona 500. In addition, the company recently signed a five-year contract with Fox Sports. After a series of investments from various groups, the company is roughly valued at $800 million, according to Variety.

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Recently, NextVR announced their plans to use live VR for three International Champions Cup games, an annual series of friendly games played by some of the top soccer clubs from around the world. NextVR has live-streamed two ICC matches thus far: Liverpool vs. Chelsea on July 27 and Real Madrid vs. Chelsea on July 30. Unlike traditional coverage of a soccer game, NextVR captured the game with views from behind the goal, the sidelines and around the stadium.

“This is what we do. We put fans on the sidelines, next to the world’s most talented athletes and allow them to feel as if they are there,” Brad Allen, executive xhairman of NextVR, said in a statement. “We are thrilled to be working with Relevent Sports and ICC to bring this experience to the fan base of the world’s most popular sport.”

Don’t worry if you missed the last two matches: NextVR is broadcasting the Aug. 3 game between Real Madrid vs. Bayern Munich from MetLife Stadium in New Jersey.