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The LA Galaxy are jumping on the Virtual Reality bandwagon by teaming up with Laduma to create an immersive VR experience for fans. Together, the soccer club and the VR company are making a six-part series that features players, coaches and behind-the-scenes glimpses into the team.
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The experience will bring fans onto the field to virtually hang out with some Galaxy players. They will be able to go into the locker room and see locations like Steve Gerrard’s house and where player Robbie Keane likes to hang out in LA. “It gives fans a more real-life sense of things,” Galaxy forward Gyasi Zares said in a statement. “It’s amazing for people who can’t make it out to Los Angeles to experience the atmosphere at the stadium.”
Fans will also be able to experience this VR world at two LA Galaxy home games this season in certain areas of the StubHub Center. Fans who aren’t at the games will be able to get the experience through the LA Galaxy VR app and on the Laduma website. Laduma and the LA Galaxy will also be creating 2D media that will highlight more perspectives from around the soccer club.
Many pro sports teams are starting to employ Virtual Reality to increase fan engagement. Some of the leaders in VR utilization are the NBA and MLB, while most recently the Olympics are using VR to give fans a new experience.