Appearing on CNBC's
The toy manufacturer, who has created action figures for World Wrestling Entertainment and the
According to the Jakks news release, the UFC product line will be collector-focused, and the license covers legend
"UFC's enormous and growing popularity amongst adults, coupled with the extensive roster of physically powerful star fighters, gives JAKKS a substantial base to work with, and should be a powerhouse combination for the line," said
On June 5, White revealed to
"We are thrilled to have Jakks on board as our first official UFC action-figure partner," White said in the news release on
The last time the UFC and White created a stir with a special announcement was when it signed three-year deal with Anheuser Busch's Bud Light as the exclusive beer sponsor for the promotion. To many, the announcement was lackluster in comparison to the suspense and hype prior to its release.