With the 2011-12 NBA season in full swing, PeekYou , a people search engine and the developer of PeekScores, put out its latest NBA digital rankings. The PeekScores rank from 1 to 10 based on how important a player is on the web via blogs, their participation in social networks, the amount of web content they create, their number of friends and followers and their overall prominence in news. Here the NBA PeekScore rankings through Jan. 16, 2012. For more information on the rankings and their calculations, visit PeekYou.com .