Forbes: LeBron James has earned $450 million in NBA career

Wednesday July 9th, 2014

Free agent superstar LeBron James has earned a total of $450 million throughout his 11-year career, reports

According to the report, James has made the bulk of his profits through off-court endorsements, only netting a total of $126 million in salary. He's made more money through endorsements than salary every year since arriving in the NBA in 2003.

Among the companies James has agreements with are McDonald's, Microsoft, State Farm and Nike, the latter of which pays James about $20 million per year under the latest deal between the player and company, which was signed in 2010.

And although James received backlash after his televised special that announced his move to the Miami Heat in 2010, it hasn't diminished his earning potential. More from Forbes:

A year after the move to the Heat, James and his marketing firm, LRMR, partnered with Boston based Fenway Sports Management. The deal netted James a seven-figure cash payout, and he also became an investor in British soccer club Liverpool, which is owned by Fenway Sports Group. The marketing partnership created a host of new opportunities for James, particularly in Asia, where Liverpool has a huge following.

James signed a two-year, multi-million dollar deal in 2012 to shill for Dunkin’ Donuts and Baskin-Robbins in Asia. He entered into a partnership last year with Chinese internet services firm Tencent.

The report also notes that James has received extensive payouts after cashing in his equity stakes in various companies, including the bike-maker Canondale and headphones-maker Beats by Dre, which recently sold to Apple for $3 billion.

James, currently going through the free agency process for the second time in his career, has had his representatives meet with several teams, including the Heat, the Cleveland Cavaliers, the Houston Rockets, the Dallas Mavericks, the Los Angeles Lakers and the Phoenix Suns. James held meetings with his representative team in Las Vegas on Tuesday.

ROSENBERG: James, Gilbert must overcome differences for Cleveland reunion

— Ben Estes


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