The NBA announced a new five-year deal that will make Tencent the exclusive digital partner of the NBA in China on Thursday.
The NBA has announced a new five-year deal that will make Tencent the exclusive digital partner of the NBA in China.
According to The New York Times, the deal is worth at least $500 million and is expected to generate $200 million more in revenue sharing. It will start on July 1.
Tencent told the Times that it will "carry games, highlights and other league content on its digital platforms."
From the Times:
One of the initiatives will be the creation of NBA League Pass in China, which will let fans watch games online and on their mobile devices. The deal also allows for interactive gaming and the sale of merchandise. The league believes it will reach hundreds of millions of daily users.
In October, the league announced a new $24 billion nine-year media rights agreement with ABC, ESPN and TNT to televise the league's games between the 2016-17 season and the 2024-25 season.
- Molly Geary