Pelicans, TripADeal Partnership Announced
NEW ORLEANS — The New Orleans Pelicans announced today a first-of-its-kind global partnership with TripADeal, an Australian-based online travel agent offering bucket list trips at unbelievable prices. The partnership between the Pelicans and TripADeal marks the first Australian International Team Marketing Plan (ITMP) in the NBA. TripADeal will become the Official Online Travel Agency of the Pelicans.
“We are thrilled to partner with TripADeal to help create memorable once-in-a-lifetime experiences for basketball fans worldwide,” said Pelicans President Dennis Lauscha. “With the NBA becoming increasingly popular in Australia, this partnership allows us to grow fan engagement and develop interactive opportunities with the passionate basketball fanbase in Australia and its surrounding markets.”
“We’re proud to be the first Australian organization to sponsor an NBA team, and to be doing it with such a reputable organization as the New Orleans Pelicans,” stated TripADeal Co-Founder and Co-CEO Richard Johnston. “The popularity of basketball and the NBA in Australia is at an all-time high, with close to a dozen Aussies now playing in the league. We see tremendous upside in being able to provide money-can’t-buy experiences for these fans.”
The partnership with TripADeal offers fans a chance to win exclusive Pelicans VIP trips and provides opportunities for fans to earn and use their Qantas points towards unique basketball experiences in New Orleans and across the United States.
The Pelicans and TripADeal will tip off the partnership with an enter to win sweepstakes offering two fans a chance to win a trip to Las Vegas to watch a Pelicans Summer League game. As part of the agreement, TripADeal will also become the Presenting Partner of Pelicans Content during NBA Summer League 2023.
“This is an exciting time for TripADeal. We have a long history of backing sports teams that have strong ties to their community, and after meeting with the Pelicans last year, this felt like the right fit for us,” said TripADeal Co-Founder and Co-CEO Norm Black. “We know how much Australians love their sport, and love to travel, so we’re looking forward to working with the Pelicans to create some unique travel packages that everyone can get excited about.”
“Since drafting Dyson Daniels last year, we have seen tremendous enthusiasm and support from fans in Australia, and we look forward to building stronger connections with the Australian basketball community through our partnership with TripADeal,” stated Pelicans Executive Vice President of Basketball Operations David Griffin.
Pacific Sports Management of Australia represented TripADeal to help secure the partnership.
About TripADeal
TripADeal is an online travel agent offering bucket list tour, cruise and escape packages at unbelievable prices to every continent including Antarctica, sending 60,000+ travelers around the world every year. Australian owned and operated, TripADeal was founded in 2011 by Norm Black and Richard Johnston and is based in Byron Bay. TripADeal was voted ‘Best Online Travel Agency’ by the Australian Federation of Travel Agents (AFTA) in 2017 and topped the Financial Review Fast 100 list for 2016 and 2017. In 2020, the company partnered with investor BGH Capital (BGH) and in May 2022 joined forces with Qantas Loyalty to offer even better value to holiday makers by allowing them to earn and use Qantas Points on all TripADeal holidays. TripADeal proudly sponsors the St George Illawarra Dragons, Manly Sea Eagles, the Carlton Football Club and the New Orleans Pelicans.
