Warriors wear Twitter handles on warm-up shirts for 'Social Media Night'
By Ben Golliver
The Warriors showed a little Silicon Valley influence during a 113-93 win over the Suns on Saturday, wearing warm-up shirts bearing Twitter handles and hashtags as part of "Social Media Night."
The blue-and-gold shooting shirts featured the team's @Warriors handle with the hashtag #LETSGOWARRIORS on the front. The players' handles appeared on the back of the shirt.
Golden State's team Twitter account boasts more than 156,000 followers, guard Stephen Curry has more than 440,000 followers, All-Star forward David Lee has more than 82,000 followers, and coach Mark Jackson has more than 75,000 followers.
The shirts were just one aspect of the evening's festivities, announced by Warriors.com, which also included a meet and greet with Warriors guard Jarrett Jack, fan tweets posted on the scoreboard, an Instagram photo challenge and a Twitter trivia contest.
The Golden State Warriors and Esurance announced today that the team’s Social Media Night will take place on Saturday, February 2 during their game against the Phoenix Suns. In addition to focusing on a wide variety of social media engagement for fans, Warriors players will be the first in the NBA to wear shooting shirts featuring their personal twitter handles, a limited quantity of which will be available for purchase at the Warriors Team Store.
With another step toward the team’s goal to be the most digitally advanced in the NBA, the first 10,000 fans at Oracle Arena on Saturday night will receive Warriors texting gloves, courtesy of Esurance, which they can use while participating in the evening’s wide variety of social media festivities.
The Warriors play in Oakland's Oracle Arena, less than 20 miles from Twitter's headquarters in San Francisco.